LE has substantial experience litigating trademark matters. Trademark litigation begins by the filing of a complaint. Often, formal litigation is preceded by one or more pre-suit demand letters, also known as cease and desist letters. Historically, trademark law has been aimed at preventing consumers from becoming confused about the source or origin of a good or service. In other words, the law wants to prevent a person from buying a product or service, for example, a hamburger thinking it is from McDonalds when in actuality it is being purchased from an infringer McDomalds. More recently, trademark law has also begun to protect the value of a mark. This is accomplished through laws that impose penalties for diluting famous marks. Dilution can occur through tarnishment or blurring. LE’s Miami-based attorneys stand ready to assist you with your Trademark litigation needs.